ad 3 complete

ad 2 complete

Ad 1 complete

 

Linking each ad by changing the voice over

After going into school yesterday and virtually completing all the adverts it was decided that because each of the adverts were quite different we needed to link them with the voice over at the end. The Twits advert almost had to begin with a negative to enable the audience to understand the concept of two "twits" needing glasses. The voice over founded eventually said "Don't be a Twit; know what to expect at Looking Glass Opticians".

By having this voice over as a negative the catchy "Find what your looking for at Looking Glass opticians" had to be scrapped. For the green screen ad (ad 3) the preferred phrase was "No need to look all over the world, find what your looking for at Looking Glass Opticians" The Mystery ad (ad 1) voice over was far harder to come up with but eventually this was decided; "No need to investigate; find what your looking for at Looking Glass Opticians" Therefore all the adverts connect as they have a similar voice over at the finish.

 

Improving the logo

I decided to add a little more professionalism into the design of the logo as it looked amateur. I attempted to blur out the writing which was not inside of the looking glass by adding the "edge blur" effect, adjusted the colour slightly so it wasn't so bright with the "Antique" effect. I used"boost colour" to give the blue more depth and finally used "vignette" to take in the edges of the picture.