Ad 3; Setting, props and characters

Here are the pictures of the setting and characters that i thought of for my third advert;

Setting

Originally the advert will be set in a bedroom.

Actor's and actresses

Props

The alarm clock will be used obviously to wake the couple up but at different times

And two pairs of glasses (One for each main character of the advert)

Ad 2; Setting, props and characters

Here are the pictures of the setting and characters that i thought of for my second advert;





Setting

This is where the first actor will be seen at the beginning of the advert


These are all the shots where the two actors will be seen running.




This is where the actress will be seen looking around


More shots of running destinations







Props











Actor/ Actress

Ad 1; Setting, Props and characters

Here are the pictures of the setting and characters that i thought of for my first advert;



Setting



Actor/Actress

Props

Recording my first ad

I have decided to shoot my third advert to begin with as there won't be any complications in terms of avalibility of actors and the fact that the start is based at home it's convinient really!

Researching my target audience

I looked at the following opticians on the internet:
Specsavers http://www.specsavers.co.uk/
Optical express http://uk.opticalexpress.com/spectacles.html
Boots opticians www.bootsopticians.co.uk/
Each opticians advertise glasses to be made for every occasion having the opportunity to purchase normal, designer, or sun glasses, therefore being able to aim at a mass audience; people of all ages, class, gender e.c.t.

All the opticians have a website address which obvoisly benifits the internet users and therefore made eaiser for the buyer.

I also took note from the websites that pictures are taken of a pair of glasses at a high angle shot enabling the buyer to view the whole frame and glass as well as giving an unquestionable identification of the object. I will have to consider this in the makeing of each advert.

New ideas

The adverts now being changed quite a bit all have the following things in common;

• Only one boy and one girl
• The logo and the voice over at the end.
• Concept of glasses being found at the end of each advert

All three adverts will have a different genre. The first being a mystery, second; an action which will be the advert with the split screens, and the third will be a romance

Having thought about what actors and actresses I will need I have figured the age of them will range from 17 - 30's so it is not just one age group that are being represented.

My Logo

My Logo: I decided to take my opticians name literally and use a maginfying glass in my logo to enlarge the text.



I found that the other optician's logo such as 'specsavers' generally use logos that are simple but effective. Hence, i have made mine in this way