Linking each ad by changing the voice over

After going into school yesterday and virtually completing all the adverts it was decided that because each of the adverts were quite different we needed to link them with the voice over at the end. The Twits advert almost had to begin with a negative to enable the audience to understand the concept of two "twits" needing glasses. The voice over founded eventually said "Don't be a Twit; know what to expect at Looking Glass Opticians".

By having this voice over as a negative the catchy "Find what your looking for at Looking Glass opticians" had to be scrapped. For the green screen ad (ad 3) the preferred phrase was "No need to look all over the world, find what your looking for at Looking Glass Opticians" The Mystery ad (ad 1) voice over was far harder to come up with but eventually this was decided; "No need to investigate; find what your looking for at Looking Glass Opticians" Therefore all the adverts connect as they have a similar voice over at the finish.

 

Improving the logo

I decided to add a little more professionalism into the design of the logo as it looked amateur. I attempted to blur out the writing which was not inside of the looking glass by adding the "edge blur" effect, adjusted the colour slightly so it wasn't so bright with the "Antique" effect. I used"boost colour" to give the blue more depth and finally used "vignette" to take in the edges of the picture.

The new creative ad

Having worked out how to use green screen my filming and editing quality has improved greatly and my teacher and I figured that the running advert did not reach the same standard and was is too similar to the new ad. I have decided that I will use an extract of the filming i did to get myself into university, as it was considered to be my best piece of work I have ever done; before the green screen of course. 

It basically started off as a filmed version of of Raul Dhal's 'The Twits' whereby Mrs Twit plays a tick on her husband by 'popping' her glass eye into Mr Twit's mug of beer. Obviously the connection to the  opticians is the glass eye but I still require a connective pun..

Here is the evidence of my story board that I had made ...I do appologize for them being the wrong way around , I do not have a working photo copier. So i took a picture of it with my laptop\s camera

ad 3 green screen

Having had to buy my own mac from the lack of avalability. I have progressed in skill and officency when editing film. Buying final cut express software didn't only take a great lump sum out of my savings it has made me more confident in what techniques I use for my adverts.

I was able to conquer green screen and effectively adding artistry to my recent advert:

    

It consists of a couple "looking" for each other all over the world, eventually finding one another in the heart of London

I'm obviously yet to ad a logo and the voice over to finish it off.

Ability for new ideas to arise....

Now having the 'Final Cut Express' program I would like to learn how to use green screen for one of my adverts. Obviously the two characters I choose will again be 'looking' for something so I figured if they look for each other; similarly to the running ad. I then could effectively have them searching 'all over the world' for one another. Then i would be able to insert well known destinations in the background, such as the leaning tower of pisa, Big Ben e.c.t.

 

Ad 1 and a new mac

Having not learnt by my mistakes up until now I haven't captured the best footage. Now that I have my own mac though, I have been able to take it with me when filming. Being able to do this I had no issues with lighting whatsoever other than when the light outside began to darken over time. Ultimately I am currently editing ad 1 at it is going rather well.

Another advantage when having my own mac is that I have no restrictions as to when exactly I can edit my footage and have more time to learn about the software that I have specifically bought.

During the process of  filming I discovered a way of blurring the camera focus to portray the fact that the characters cannot see without their glasses. This effect was rather successful.

Another lesson I did learn that I followed through was that I would film the whole advert in one shot so i didn't have to spend so much time re-adjusting the tripod to finish of a shot I could have done earlier.  

Further textual analysis

Title of Ad; Levis 501- A Midsummer Night's Dream

Company: Levi

Product: Jeans

Textual analysis

- Advert acted out as a modern version of a shakespearian play revolving around the genes the protagonist is wearing and how confident he can be whilst he is wearing them.

-Beginning with a longshot to establish the setting, stage like curtain are drawn and white text is shown enabling the audience to disguingish the reason for such narration.

- The content of the narration is used to compliment the jeans "So is mine eye enthrallèd to thy shape". suggesting the female interest also admires his Levis

- A low angle shot of the protaonist's solioqy brings further attention to the jeans as does the close up of the man slightly pulling them at the beginning of the advert. 

- The logo at the finished is possitioned in the centre of the screen on a high angle long shot big enough to distiguish but small enough to still see the characters in the shot.

Being a narration the editing flows and is not too fast.

Key Concepts 

- The advert is targeted at fashinable men aged 18 and up- The protagonist having had a love interest as well as enemies 

- The representation of the couple at the end implies if a man wears Levi Jeans he will recieve jealousy from others however he will also gain a love interest.

- The ideology of this advert is that if a man wears the right Jeans he will not be "affraid" any longer and therefore be confident infront of others and have women confessing their love for him.