The Brief

My course work task outline is to: A series of 3 adverts for television (approximately 2 minutes in duration

"Why use advertising?"

• "increase sales of a product or use of service"
• "Improve firms 'corporate image': to persuade people that the company is benevolent and trustworthy."
• "designed not to challenge bad images but to change people's perceptions of the company... by building the company as a brand"
• "change people's behavior: anti-smoking, anti- drugs, and healthy eating campaigns 

I looked at this book for inspiration as to what my advert would be about. The second point appealed to me the most as persuasion is a key point to follow as if you aren't persuasive people are not going to by your product.