Codes and conventions of an advert and First ideas

Codes and conventions

• Using a celebrity to gain product popularity- Pepsi used David Beckham, Britaney Spears e.c.t. to gain audience recognition to their adverts   
  
• Being unusual - The new Vodaphone adverts go against all the codes and conventions other than this one!
  
• Having a brand name- Specsavers brand name is well known because it is repeated on every one of their adverts
  
• Using a popular song-  Women's Razor blades advert using the song" I'm your venus"
  
• Catch phrase- Calgon- "Washing machienes live longer with Calgon"
  
• Fear factor- ( If you do n't use the product, you won't get the girl) -Lynx
  
• Guilt sceems- on't leave loved ones without
  
• Most used camera distances CU/MID- makeup adverts in particular do this- No. 7 
• Create an episode to link the adverts together 

First Ideas

When searching for insperation in a creative advertising book, I took my glasses off for a minute and stared at them. It was then I decided to advertise an opticaians ('Looking Glass Opticians')

Each of my adverts would have a number of people in, answering the following questions

Ad 1. What distance do you need your glasses for?
Ad 2. When do you need to wear your glasses?
Ad 3. What couldn't you see before you bought your glasses?

Each advert would have a question that is answered by about 10-15 people.

Each Actor in Ad 1 would be in a setting realted to the distance appropriate to what they say.
Actors in Ad 2 will have actors in a range of settings such as class rooms, in a car e.c.t.
Ad 3 will need a range of props such as books, computers e.c.t.

Each of these would end with a voice over saying "What ever you need your glasses for 'LookingGlass' opticians has the right ones for you"

I haven't yet decided whether the question should be spoken at the beginning of the advert at all yet as it may keep the audience intrigued about what exactly the advert is about.

Inspiration and the ASA

There was a particular advert that caught my eye when watching this as it reminded me of the text I read last month (Post 13th July) on "changing attitudes":
The Pepsi advert with the child at the vending machine. The child uses a well known brand to reach the drink that he wants even wasting money in the process. Implying that the drink is worth three times as much as the original brand he buys.
So to follow suit, I need to find a well known branded product and use it only to retrieve the product I wish to advertise to indicate that it is better than the best.
http://uk.youtube.com/watch?v=Ri3XqFzcc_k&feature=related

Having recently gained knowledge that the ASA and the importance of the institution have their own website I decided to browse it and http://www.asa.org.uk/asa/about/short_guide/

From this I found out that ASA are an institution which deals with mass media texts and considers the textual analysis and audience when analysing adverts. It is therefore important to consider the ideology of other advertisements as well as my own.

 In addition to this advertisements must provide rich story telling techniques; narrative and different genres