The Pepsi advert with the child at the vending machine. The child uses a well known brand to reach the drink that he wants even wasting money in the process. Implying that the drink is worth three times as much as the original brand he buys.
So to follow suit, I need to find a well known branded product and use it only to retrieve the product I wish to advertise to indicate that it is better than the best.
http://uk.youtube.com/watch?v=Ri3XqFzcc_k&feature=related
Having recently gained knowledge that the ASA and the importance of the institution have their own website I decided to browse it and http://www.asa.org.uk/asa/about/short_guide/
From this I found out that ASA are an institution which deals with mass media texts and considers the textual analysis and audience when analysing adverts. It is therefore important to consider the ideology of other advertisements as well as my own.
In addition to this advertisements must provide rich story telling techniques; narrative and different genres
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