Ad 3; Setting, props and characters

Here are the pictures of the setting and characters that i thought of for my third advert;

Setting

Originally the advert will be set in a bedroom.

Actor's and actresses

Props

The alarm clock will be used obviously to wake the couple up but at different times

And two pairs of glasses (One for each main character of the advert)

Ad 2; Setting, props and characters

Here are the pictures of the setting and characters that i thought of for my second advert;





Setting

This is where the first actor will be seen at the beginning of the advert


These are all the shots where the two actors will be seen running.




This is where the actress will be seen looking around


More shots of running destinations







Props











Actor/ Actress

Ad 1; Setting, Props and characters

Here are the pictures of the setting and characters that i thought of for my first advert;



Setting



Actor/Actress

Props

Recording my first ad

I have decided to shoot my third advert to begin with as there won't be any complications in terms of avalibility of actors and the fact that the start is based at home it's convinient really!

Researching my target audience

I looked at the following opticians on the internet:
Specsavers http://www.specsavers.co.uk/
Optical express http://uk.opticalexpress.com/spectacles.html
Boots opticians www.bootsopticians.co.uk/
Each opticians advertise glasses to be made for every occasion having the opportunity to purchase normal, designer, or sun glasses, therefore being able to aim at a mass audience; people of all ages, class, gender e.c.t.

All the opticians have a website address which obvoisly benifits the internet users and therefore made eaiser for the buyer.

I also took note from the websites that pictures are taken of a pair of glasses at a high angle shot enabling the buyer to view the whole frame and glass as well as giving an unquestionable identification of the object. I will have to consider this in the makeing of each advert.

New ideas

The adverts now being changed quite a bit all have the following things in common;

• Only one boy and one girl
• The logo and the voice over at the end.
• Concept of glasses being found at the end of each advert

All three adverts will have a different genre. The first being a mystery, second; an action which will be the advert with the split screens, and the third will be a romance

Having thought about what actors and actresses I will need I have figured the age of them will range from 17 - 30's so it is not just one age group that are being represented.

My Logo

My Logo: I decided to take my opticians name literally and use a maginfying glass in my logo to enlarge the text.



I found that the other optician's logo such as 'specsavers' generally use logos that are simple but effective. Hence, i have made mine in this way

Logo

I have designed a logo for my opticians that would be shown at the very end of the advert; reading 'Looking Glass Opticians' with the two "oo's" being shown as glasses (drawn in ruff below)

Since then i have made the following changes to my adverts;
Logo
Concept of the story line in each advert
Less actors! (now only two in each (one guy and one girl))

Use of more props
Each advert in one set location (with exeption to the thrid)

Textual analysis and Changed idea

Research advertisements 

The following analysis of adverts are related to , theme, style, narration and form that influenced the decisions made for my own adverts. 

Title of Ad: Specsavers Two for one

Company: Specsavers

Product: Glasses 

Textual Analysis

-Whole advert is fast paced 

- Many different distances of shot however CU/MID are most prominent  

-There a couple of jump shot transitions and the use of tracking movements of the male emphasize the pace of the advert.

-The lighting ambient to create an atmospheric setting.

-The two different perspectives of the characters signifies the number of glasses in the Specsavers offer.

-The different atmospheres connote the different designs Specsavers have to offer in their store.

-Sound track is fast paced with no lyrics again adding to the speed of the advert

Key Concepts

-The advert is targeted at adults, or rather partners that both possibly need glasses as the protagonists of the advert are a  relatively young couple. 

-Furthermore the advert is also targeted at partners regardless of what their age.

-The representation the happy couple of the end implies the people it is aimed at will also be happy once they have bought their glasses.

-The ideology of this advert is that partners should stick together whether they are in a crisis or buying spectacles 

Changed Idea

Talking to my tutor we figured out that my original idea wasn't so fantastic, Although the idea of advertising an opticians stayed.

After handing in the various drafts for my story board I have decided to link each advert by basing them on different genres, them being; Romance, Mystery and Comedy.
Each of them also link by there being only one male and one female character in each. Eventually finding the glasses they have misplaced.

One complication I may have; is finding actors for it! So if there are any volunteers don't hesitate to tell me you’re up for being a star of one of my adverts! :-D