Research advertisements
The following analysis of adverts are related to , theme, style, narration and form that influenced the decisions made for my own adverts.
Title of Ad: Specsavers Two for one
Company: Specsavers
Product: Glasses
Textual Analysis
-Whole advert is fast paced
- Many different distances of shot however CU/MID are most prominent
-There a couple of jump shot transitions and the use of tracking movements of the male emphasize the pace of the advert.
-The lighting ambient to create an atmospheric setting.
-The two different perspectives of the characters signifies the number of glasses in the Specsavers offer.
-The different atmospheres connote the different designs Specsavers have to offer in their store.
-Sound track is fast paced with no lyrics again adding to the speed of the advert
Key Concepts
-The advert is targeted at adults, or rather partners that both possibly need glasses as the protagonists of the advert are a relatively young couple.
-Furthermore the advert is also targeted at partners regardless of what their age.
-The representation the happy couple of the end implies the people it is aimed at will also be happy once they have bought their glasses.
-The ideology of this advert is that partners should stick together whether they are in a crisis or buying spectacles
After handing in the various drafts for my story board I have decided to link each advert by basing them on different genres, them being; Romance, Mystery and Comedy.
Each of them also link by there being only one male and one female character in each. Eventually finding the glasses they have misplaced.
One complication I may have; is finding actors for it! So if there are any volunteers don't hesitate to tell me you’re up for being a star of one of my adverts! :-D
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