The new creative ad

Having worked out how to use green screen my filming and editing quality has improved greatly and my teacher and I figured that the running advert did not reach the same standard and was is too similar to the new ad. I have decided that I will use an extract of the filming i did to get myself into university, as it was considered to be my best piece of work I have ever done; before the green screen of course. 

It basically started off as a filmed version of of Raul Dhal's 'The Twits' whereby Mrs Twit plays a tick on her husband by 'popping' her glass eye into Mr Twit's mug of beer. Obviously the connection to the  opticians is the glass eye but I still require a connective pun..

Here is the evidence of my story board that I had made ...I do appologize for them being the wrong way around , I do not have a working photo copier. So i took a picture of it with my laptop\s camera

ad 3 green screen

Having had to buy my own mac from the lack of avalability. I have progressed in skill and officency when editing film. Buying final cut express software didn't only take a great lump sum out of my savings it has made me more confident in what techniques I use for my adverts.

I was able to conquer green screen and effectively adding artistry to my recent advert:

    

It consists of a couple "looking" for each other all over the world, eventually finding one another in the heart of London

I'm obviously yet to ad a logo and the voice over to finish it off.

Ability for new ideas to arise....

Now having the 'Final Cut Express' program I would like to learn how to use green screen for one of my adverts. Obviously the two characters I choose will again be 'looking' for something so I figured if they look for each other; similarly to the running ad. I then could effectively have them searching 'all over the world' for one another. Then i would be able to insert well known destinations in the background, such as the leaning tower of pisa, Big Ben e.c.t.

 

Ad 1 and a new mac

Having not learnt by my mistakes up until now I haven't captured the best footage. Now that I have my own mac though, I have been able to take it with me when filming. Being able to do this I had no issues with lighting whatsoever other than when the light outside began to darken over time. Ultimately I am currently editing ad 1 at it is going rather well.

Another advantage when having my own mac is that I have no restrictions as to when exactly I can edit my footage and have more time to learn about the software that I have specifically bought.

During the process of  filming I discovered a way of blurring the camera focus to portray the fact that the characters cannot see without their glasses. This effect was rather successful.

Another lesson I did learn that I followed through was that I would film the whole advert in one shot so i didn't have to spend so much time re-adjusting the tripod to finish of a shot I could have done earlier.  

Further textual analysis

Title of Ad; Levis 501- A Midsummer Night's Dream

Company: Levi

Product: Jeans

Textual analysis

- Advert acted out as a modern version of a shakespearian play revolving around the genes the protagonist is wearing and how confident he can be whilst he is wearing them.

-Beginning with a longshot to establish the setting, stage like curtain are drawn and white text is shown enabling the audience to disguingish the reason for such narration.

- The content of the narration is used to compliment the jeans "So is mine eye enthrallèd to thy shape". suggesting the female interest also admires his Levis

- A low angle shot of the protaonist's solioqy brings further attention to the jeans as does the close up of the man slightly pulling them at the beginning of the advert. 

- The logo at the finished is possitioned in the centre of the screen on a high angle long shot big enough to distiguish but small enough to still see the characters in the shot.

Being a narration the editing flows and is not too fast.

Key Concepts 

- The advert is targeted at fashinable men aged 18 and up- The protagonist having had a love interest as well as enemies 

- The representation of the couple at the end implies if a man wears Levi Jeans he will recieve jealousy from others however he will also gain a love interest.

- The ideology of this advert is that if a man wears the right Jeans he will not be "affraid" any longer and therefore be confident infront of others and have women confessing their love for him.