Company: Levi
Product: Jeans
Textual analysis
- Advert acted out as a modern version of a shakespearian play revolving around the genes the protagonist is wearing and how confident he can be whilst he is wearing them.
-Beginning with a longshot to establish the setting, stage like curtain are drawn and white text is shown enabling the audience to disguingish the reason for such narration.
- The content of the narration is used to compliment the jeans "So is mine eye enthrallèd to thy shape". suggesting the female interest also admires his Levis
- A low angle shot of the protaonist's solioqy brings further attention to the jeans as does the close up of the man slightly pulling them at the beginning of the advert.
- The logo at the finished is possitioned in the centre of the screen on a high angle long shot big enough to distiguish but small enough to still see the characters in the shot.
Being a narration the editing flows and is not too fast.
Key Concepts
- The advert is targeted at fashinable men aged 18 and up- The protagonist having had a love interest as well as enemies
- The representation of the couple at the end implies if a man wears Levi Jeans he will recieve jealousy from others however he will also gain a love interest.
- The ideology of this advert is that if a man wears the right Jeans he will not be "affraid" any longer and therefore be confident infront of others and have women confessing their love for him.
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