Ad One

The filming i've just done for my first ad certainly isn't the best; the lighting's poor and I couldn't finish it because the camera went funny!
I'll have to re- shoot in a different location anyway to make the lighting better, and so there is more space.

A couple of things i did like about my 1st ad though; was my idea of one of the characters looking inside two draws and finding something interesting in the second. I also liked the different use of camera angles and shot lengths I had.

Problem with Re-shoot ad three

Well I filmed ad 3 once again and now I'm pulling my hair out! because i couldn't use a lift i made my own and am not sure if i'll be knocked down for it. And i have absolutely no idea how to use Abdobe premiere pro! so not only have i got trouble with shooting but now i have to spend time learning how to use a new program! Ahhhhh!

Right then! Now i'm going to have a looky see what aspects of an opticians advert prof's have used that I may have not thought of yet...........................
http://uk.youtube.com/watch?v=2Sbe73D9WnM
Now this one is more like my original idea because it is set in many different locations in terms of how someone not haing glasses effects others. Its about 36 cuts in one minuet so it's quite slow paced my second advert is likely to be this slow as many shots will be focusing on objects.

http://uk.youtube.com/watch?v=TF55tW1bTIw&feature=related
This one has around about 45 cuts and the same principle of my current adverts in that it almost has a genre; with the jump cuts and the close ups. The fact that there are only two characters; One Male and one Female. Again, quite like mine

Ad 3 too long!

I have just realized my advert is far too long! Being 27 seconds long and only having filmed just a third of the ad! In preparing my filming i have given them too much to do so i now have to make sure they know exactly what to do so their actions are put down to a minimum.

Further more i have also realized i need to use high key lighting to ensure the audience can engage effectively with the actions on screen.

Also in discussion with my teacher I have now need to reconsider the order of some of the shots and to also ensure i have a clear establishing shot at the beginning of the advert.

Finally i need to include one or two stereotypical shots of a man and woman getting ready to re-enforce the verisimilitude of my advert.

Problems!

As much as I thought Ad 3 could be done without any problems I've recently realised I was oh so wrong!
First of all I had a problem with people not wanting to be filmed in bed! Because they're frightened they look awful! As well as the fact that both people very often not being avalible at the same time. That was annoying! I therefore decided to get some new actors! This raised more problems though, because places I want to film in are now less availble. A lift for instance is going to be harder now to be able to use; I went into 'tescos' the other day and ended up having to ring Ireland for permission to use their lift for filming eventually finding out they weren't even there!

I also realised I may have to start the whole thing again because one of the actors didn't have proper glasses but used sun glasses instead! We can't have him using them in an office room now can we?! I may either have to change my idea about the office if i want to keep that footage. :-S

From this i have learnt that i will need to pre-plan and inform people before hand as well as telling them everything they will need to bring. (such as glasses, costumes e.c.t.)