Ad 3 too long!

I have just realized my advert is far too long! Being 27 seconds long and only having filmed just a third of the ad! In preparing my filming i have given them too much to do so i now have to make sure they know exactly what to do so their actions are put down to a minimum.

Further more i have also realized i need to use high key lighting to ensure the audience can engage effectively with the actions on screen.

Also in discussion with my teacher I have now need to reconsider the order of some of the shots and to also ensure i have a clear establishing shot at the beginning of the advert.

Finally i need to include one or two stereotypical shots of a man and woman getting ready to re-enforce the verisimilitude of my advert.