Editing and comments

Taking into consideration the advert I was looking at (21st Jan) Erica and I figured there were a great many close ups that we hadn't recognized being so prominent before. In effect, advertisers clearly have the intention of showing the glasses often and ensuring they are as noticeable as possible.
We have both therefore learnt that to illustrate clearly what we are advertising; we must use more close ups of the product.
Another point that has been made by my teacher, is that there are far too many long shots for the filming we have done for it to be a fast paced advert. Although, Erica did notice the fact that the shots in the advert (21st Jan) are never one full length; part each shot had been cut out to enhance the urgency and pace of the actors. As a result I attempted to do this with the footage we recently filmed. It turned out to be quite effective in fact.