As my optician's name is Looking Glass Opticians and I have it in my head that the voice over will say "Find what you're looking for at Looking Glass opticians" there is only really one advert of mine that fully portrays this message and that advert is ad 1; that I am still yet to do! I figured that the advert that I am going to have to story board again will be better off with characters that have glasses on but are looking for each other... Now to think of a setting......
Wondering where i got this new insperation and knowledge?
From a advert i've watched about 10 times before!
http://uk.youtube.com/watch?v=TF55tW1bTIw
Title of Ad: Specsavers Two for one
Company: Specsavers
Product: Glasses
Textual Analysis
-Whole advert is fast paced
- Many different distances of shot however CU/MID are most prominent
-There a couple of jump shot transitions and the use of tracking movements of the male emphasize the pace of the advert.
-The lighting ambient to create an atmospheric setting.
-The two different perspectives of the characters signifies the number of glasses in the Specsavers offer.
-The different atmospheres connote the different designs Specsavers have to offer in their store.
-Sound track is fast paced with no lyrics again adding to the speed of the advert
Key Concepts
-The advert is targeted at adults, or rather partners that both possibly need glasses as the protagonists of the advert are a relatively young couple.
-Furthermore the advert is also targeted at partners regardless of what their age.
-The representation the happy couple of the end implies the people it is aimed at will also be happy once they have bought their glasses.
-The ideology of this advert is that partners should stick together whether they are in a crisis or buying spectacles
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