*Bing!* An idea!, Oh, and a story board

On asking the question to a friend where could a coulple be 'looking' for each other i answered nearly instantly myself; In the woods!
So I will hopefully have some actors ready for monday and will be filming in the woods near school, I'll go have a look if it is definately suitable tomorrow though as it would be a big problem if it isn't. So fingeres crossed!

Not so quick thinking batman!

So exams have finished for now it's back to the course work time missy!

As my optician's name is Looking Glass Opticians and I have it in my head that the voice over will say "Find what you're looking for at Looking Glass opticians" there is only really one advert of mine that fully portrays this message and that advert is ad 1; that I am still yet to do! I figured that the advert that I am going to have to story board again will be better off with characters that have glasses on but are looking for each other... Now to think of a setting......

Wondering where i got this new insperation and knowledge?
From a advert i've watched about 10 times before!

http://uk.youtube.com/watch?v=TF55tW1bTIw

Title of Ad: Specsavers Two for one

Company: Specsavers

Product: Glasses 

Textual Analysis

-Whole advert is fast paced 

- Many different distances of shot however CU/MID are most prominent  

-There a couple of jump shot transitions and the use of tracking movements of the male emphasize the pace of the advert.

-The lighting ambient to create an atmospheric setting.

-The two different perspectives of the characters signifies the number of glasses in the Specsavers offer.

-The different atmospheres connote the different designs Specsavers have to offer in their store.

-Sound track is fast paced with no lyrics again adding to the speed of the advert

Key Concepts

-The advert is targeted at adults, or rather partners that both possibly need glasses as the protagonists of the advert are a  relatively young couple. 

-Furthermore the advert is also targeted at partners regardless of what their age.

-The representation the happy couple of the end implies the people it is aimed at will also be happy once they have bought their glasses.

-The ideology of this advert is that partners should stick together whether they are in a crisis or buying spectacles 

Future plans

Find person to do voice over for each ad
Find music for each ad.

Film Ad one again, using HD camera (It'll be far better in high quality)
Film and edit the rest of ad 2 I also thought about using split screen http://uk.youtube.com/watch?v=O3_JUGQ1Fjw

I think I may change story board for ad 3, also get new characters maybe base it on a different genre.

Reasons for last point; I'd like the actors to be more accessable, And the story i am trying to portay it quite hard any way.

Shooting schedual....

November 16th Ad 3 Filming
November 17th Ad 3 Editing
November 23rd Ad 1 Filming
November 24th Ad 1 Editing
December 1st Ad 3 Filming
December 2nd Ad 3 Editing
December 3rd Ad 3 Editing
December 7th Ad 2 Filming
December 8th Ad 2 Editing
December 9th Ad 2 Editing

Re shoot ad 1

As I will be filming again tomorrow I've made a list of things I will have to do to make this ad perfect;
Find a suitable piece of music
Shoot each shot from a different angle
Ask actors to dress smartly (with ties, posh skirts, and heels! (generally looking more sopisticated.)
Open Passort at picture page
Use more lighting!

Over View

I believe I have basically met the dead line as the running ad (ad 2) needs a few more shots to make the story more stereotypical and easier to understand. (Post 13th July!); Don't presume your audience knows what message you are trying to put across!

I've made draft of the other two ads which means i've met that deadline!

My plan now is to make a new shooting schedule as i haven't got one that is up to date.

My plans for January are to obviusly complete my other ads; For ad 3 I have decided to use a green screen for when they are in the lift, my reasons for this are to make it look more realistic ad to obviously make it clear to the audience where exactly the characters are.

For ad 1 I shall re shoot use the same props I used last time (Phone, knife, two pairs of glasses, Bag and book, a phone and passport) As there are often used for identification in any crime /mystery genre. I may have to use more lighting for the darker shoots that needed to be brighter. I have also been told to give it a little more pace and a sence of urgency so it is unquestionably linked to the mystery genre.

Other tasks will be to find someone to do a voice over for each advert, find a suitable piece of music for each and complete the logo.

Ad closest to complete